Broken Planet is a UK-based streetwear brand founded in 2020 by Lithuanian-born creatives Lukas Žvikas and Indrė Narbutaitė. Known for its oversized silhouettes, space-inspired designs, and commitment to sustainability, Broken Planet has rapidly emerged as a leading name in modern streetwear. Combining bold aesthetics with eco-conscious production, the brand appeals to a new generation that values both style and responsibility, making it a trailblazer in the world of sustainable fashion.
Introduction: The Rise of Broken Planet
In the fast-paced world of streetwear, few brands manage to stand out as Broken Planet has. Founded in 2020, the brand has quickly risen to prominence in the UK and beyond, merging creativity, culture, and sustainability in ways that resonate with contemporary fashion enthusiasts. Unlike conventional streetwear, Broken Planet emphasizes eco-conscious materials and responsible production while maintaining bold, statement-making designs. This dual focus on style and sustainability has positioned the brand as a leader in a market where consumers increasingly demand both ethical values and aesthetic appeal.
The Founders: Visionaries Behind Broken Planet
Broken Planet was created by Lithuanian-born designers Lukas Žvikas and Indrė Narbutaitė. Both founders brought a unique perspective to streetwear, combining Eastern European design sensibilities with the energy of the UK fashion scene. Their shared vision was simple yet ambitious: create a brand that merges cultural storytelling with environmental responsibility, all while delivering designs that captivate a younger, socially-conscious audience.
Lukas and Indrė’s approach to design reflects a deep understanding of streetwear culture, infusing each piece with creativity and personality. From oversized hoodies to graphic T-shirts, their creations embody a balance of practicality and visual impact, setting Broken Planet apart from other brands in the competitive streetwear landscape.
Aesthetic and Design Philosophy
Oversized Silhouettes
One of Broken Planet’s signature traits is its use of oversized silhouettes. This design choice is not merely a trend; it reflects a comfort-first philosophy that aligns with streetwear’s casual yet statement-making ethos. Hoodies, T-shirts, and joggers are crafted to provide freedom of movement while allowing the graphics and design elements to take center stage.
Space-Inspired Graphics
Broken Planet has gained particular attention for its cosmic and space-inspired designs. These visuals — featuring planets, galaxies, and abstract cosmic elements — give the brand a distinctive edge. The imagery connects with a generation fascinated by exploration, individuality, and limitless potential, aligning the brand’s visual identity with the aspirational values of its audience.
Bold Aesthetics with Subtle Storytelling
Beyond visuals, Broken Planet’s designs often carry subtle narratives about environmental awareness, personal identity, and cultural expression. This storytelling aspect ensures that the brand resonates on both an aesthetic and emotional level, making every piece more than just clothing — it becomes a statement.
Commitment to Sustainability
In today’s fashion industry, sustainability is no longer optional; it’s a requirement. Broken Planet has embraced this responsibility fully, committing to eco-conscious practices across all stages of production. Key aspects of the brand’s sustainability philosophy include:
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Ethically sourced materials: Using organic cotton, recycled fabrics, and environmentally friendly dyes.
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Responsible manufacturing: Partnering with factories that prioritize fair labor practices and minimal environmental impact.
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Limited production runs: Creating smaller batches to reduce waste and increase exclusivity.
By intertwining fashion with sustainability, Broken Planet appeals to consumers who demand that their choices align with their values. This dedication has helped the brand cultivate a loyal and socially aware following.
Product Range: From Hoodies to Tracksuits
Broken Planet’s product lineup is carefully curated to reflect both style and function. The main offerings include:
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Oversized Hoodies: The hallmark of the brand, often featuring striking space-inspired graphics.
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Graphic T-Shirts: Lightweight, versatile, and perfect for layering or standalone statement pieces.
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Tracksuits and Joggers: Combining streetwear practicality with bold design, suitable for urban lifestyles.
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Limited Edition Drops: Special releases that emphasize creativity, exclusivity, and sustainable production.
Each product is designed to offer both aesthetic appeal and long-term wearability, reflecting the brand’s philosophy of responsible, enduring fashion.
Social Media and Cultural Impact
Broken Planet’s rapid growth can be attributed, in part, to its strong presence on social media. Platforms like Instagram and TikTok have allowed the brand to engage directly with a global audience, share its design philosophy, and create hype around limited releases. Influencers and fashion-forward celebrities wearing Broken Planet pieces have amplified the brand’s visibility, reinforcing its position as a trendsetter.
The brand’s cultural impact goes beyond social media. By combining streetwear aesthetics with sustainability messaging, Broken Planet has sparked conversations about the future of fashion, inspiring other brands to follow a more responsible path without compromising style.
Global Reach and Expansion
While Broken Planet began in the UK, its influence is now international. Fashion enthusiasts in Europe, North America, and Asia have embraced the brand for its unique blend of bold design and ethical production. Online platforms and e-commerce have been instrumental in enabling this global reach, ensuring that Broken Planet’s creations are accessible to a worldwide audience.
The brand’s global expansion also reflects the growing demand for sustainable streetwear. Consumers are increasingly looking for brands that offer both style and ethical responsibility, and Broken Planet meets this demand with distinction.
Why Broken Planet Stands Out
Several factors differentiate Broken Planet from other streetwear brands:
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Innovation in Design: A consistent blend of oversized silhouettes, space-themed graphics, and subtle storytelling.
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Commitment to Sustainability: Ethical sourcing, eco-friendly materials, and minimal waste production.
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Cultural Resonance: Designs that reflect individuality, creativity, and social consciousness.
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Community Engagement: Active social media presence that creates a sense of belonging and brand loyalty.
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Limited Edition Strategy: Carefully timed drops that build hype and encourage exclusivity.
This combination of creativity, responsibility, and strategy has solidified Broken Planet’s reputation as a leader in modern streetwear.
Future of Broken Planet
Looking ahead, Broken Planet shows no signs of slowing down. The founders continue to explore new design directions, collaborate with artists and influencers, and expand their sustainable initiatives. By remaining true to their core values of creativity, culture, and responsibility, Broken Planet is poised to remain at the forefront of streetwear innovation.
The brand is also likely to influence the broader fashion industry, setting benchmarks for sustainability without compromising aesthetic quality. As more consumers demand ethical fashion, Broken Planet’s model could serve as a blueprint for future brands seeking to merge style and responsibility.
Conclusion
Broken Planet is more than just a streetwear brand; it is a movement that combines bold aesthetics, sustainable practices, and cultural storytelling. Founded by visionary designers Lukas Žvikas and Indrė Narbutaitė in 2020, the brand has quickly become a leader in UK streetwear, inspiring a generation of fashion enthusiasts to make conscious choices without sacrificing style. With oversized silhouettes, space-inspired graphics, and a commitment to eco-conscious production, Broken Planet is redefining what it means to be a modern streetwear brand — proving that fashion can be both impactful and responsible.
